My Personal Journey
Layers of a Path
My path has been built in layers.
A layer of structure.
A layer of earth. A layer of language.
A layer of taste. Each layer has added depth.
Together, they shape the way I encounter place — and guide others to encounter it
The Layer of Structure
Leadership and Systems Thinking
For more than two decades, I held senior leadership roles within large public systems. Responsibility for people, budgets, timelines and coordination refined my systemic thinking and attention to detail.
Clear structure allows freedom of movement.
Careful planning creates calm.
Calm allows depth.
The ability to see the whole, understand relationships between parts and design coherent sequences forms the foundation of every journey I create
The Layer of Earth
Vineyard, Education and Daily Work
My connection to the land is not conceptual. It is grounded in physical work — in vineyards and in the educational winery at Meir Shfeya Youth Village.
Growing vines teaches rhythm.
It teaches attentiveness to season, soil and change.
It reveals time as a partner in the process.
The land cultivates humility. It also demands precision.
The Layer of Language
Living Between Cultures
Italy is an integral part of my life. I live and work between Israel and Rome, speaking the languages that allow direct dialogue with winemakers, farmers and cultural practitioners.
Language creates access.
Access enables encounter. Encounter leads to understanding that does not depend on translation
The Layer of Taste
Wine as Time in a Glass
As a certified sommelier (FISAR) and an international wine judge, I encounter wine as a concentrated expression of place. Wine gathers soil, climate, human decisions and time into a single glass. It allows layers to be felt through the senses.
From this understanding, BeWine emerged — a language connecting people and land through attentive tasting.
The Human Layer
Life has taught me to move within complexity.
To hold structure alongside emotion.
To lead a process while remaining attentive.
In every place I enter, I awaken to it — to stone, to light, to earth, to the shared table. To the moment when something reveals itself again.
It is that subtle instant when a person encounters a place — and time opens